PepsiCo Partners — B2B Commerce
Bulk ordering, made two clicks fast.
PepsiCo Partners needed a B2B commerce platform that matched how its customers actually shop — mobile-first, fast to reorder, and consistent across every device. We audited the existing site, mapped three Golden User Journeys, and shipped a fully responsive redesign in two phases.
A site that wasn't built for how customers actually buy.
PepsiCo Partners' customers — grocers, restaurants and retailers reordering beverages, food and supplies in bulk — needed to move fast. But the existing site's navigation was cramped, sign-up CTAs were redundant, and the experience wasn't omni-channel, despite a majority-mobile audience. A full UX audit across aesthetics, information architecture, content and user journeys confirmed it: the site needed more than a visual refresh.
Social research reinforced the same story — a mobile-first customer base that wanted faster reordering, not more content to read.
Figure 1 — the existing site's navigation and IA, audited and mapped before any redesign work began
Figure 2 — early concept sketches for the homepage and checkout journeys, worked out before any visual design began
Three journeys, mapped end to end.
Instead of redesigning page by page, we mapped the three journeys that mattered most to PepsiCo Partners' customers — Express Checkout, Standard Cart, and Order History Re-order — and built interactive prototypes in Axure, Sketch and Omnigraffle to usability-test each one before a single visual screen was finalized.
Two phases, one consistent experience.
Phase 1 shipped Express Checkout and Quick Order — ordering in two clicks — alongside a sophisticated taxonomy, predictive search, and full feature parity across desktop, tablet and mobile. Phase 2 layered in Articles, Recipes, Tips & Trends, Level-2 personalization ("Recommended for you"), a newsletter, mini-basket, and location-based product listings.
Figure 3 — the shipped mobile homepage, sharing the same component system as desktop
The numbers that moved.
8-month engagement leading a cross-functional team of UX designers, visual designers and analysts.
Three Golden User Journeys usability-tested and validated before build, reducing rework downstream.
Fully responsive Phase 1 + Phase 2 rollout, with feature parity across desktop, tablet and mobile.
A custom grid-based template structure handed off cleanly to engineering through Zeplin.
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