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Results, not promises.

Six industries, one process — research first, design second, AI wired in where it earns its keep. A reporting home that replaced a manual Excel report, a self-service rebuild for 5 million customers, one companion app across a fragmented device fleet, a persona-led dial for live betting, crew analytics for a global airline, and two-click B2B ordering.

Pharmaceuticals Enterprise Client — project cover
01 // 06Healthcare
Pharmaceuticals Enterprise Client

Modern reporting, built right into the platform

Replaced a manual Excel wholesaler report with a live, on-brand analytics home inside the commercial platform.

5×
Increase in traction
Live
UI shipped
Web & ProductHealthcare
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Virgin Media — project cover
02 // 06Web & Product
Virgin Media

Self-service, rebuilt for 5 million customers

A full responsive rebuild of the Offers & Upgrades journey, from research through checkout.

5M
Customers served
83.4%
Retention rate
Web & ProductUX Research
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BSkyB — project cover
03 // 06Mobile
BSkyB

One Sky+ experience, every screen

One companion app design, shipped natively across iPad, iPhone and a fragmented field of Android devices.

Best Design
App Store award
4+
Device families
MobileDesign System
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Ladbrokes — project cover
04 // 06Web & Product
Ladbrokes

A dial for every live bet

A persona-led redesign taking three navigation concepts from wireframe through to full visual design.

3
Concepts designed
9M+
Active bettors
Web & ProductResearch
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British Airways — project cover
05 // 06AI Workflows
British Airways

From one flight at a time to the whole crew

Turned flight-level enterprise tools into Crew Analytics — a live home for fatigue risk, compliance and scheduling.

8,346
Crew tracked
98.2%
Compliance
AI WorkflowsWeb & Product
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PepsiCo Partners — project cover
06 // 06Web & Product
PepsiCo Partners

Bulk ordering, made two clicks fast

A B2B commerce redesign built around three Golden User Journeys and a two-phase responsive rollout.

8 Months
Engagement
68%
Mobile-first
Web & ProductB2B Commerce
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